Data-Driven Decisions: Empowering a Food Giant's Sales & Trade Marketing

Issues

In 2023, a prominent American multinational corporation specializing in confectionery, pet food, other food products, and animal care services enlisted the expertise of Ailet to enhance its retail execution in Modern Trade channels. The partnership focused on implementing Ailet's Retail Execution Basic solution, a strategic move designed to leverage raw data on pricing to optimize sales operations and trade marketing.

Key initiatives

The implementation of this tailored solution marked a significant turning point for the company's sales operations team. With access to sophisticated analytics and real-time data, they gained unprecedented control over their merchandising agency, ensuring stringent adherence to contractual agreements. This capability not only streamlined operations but also boosted efficiency across their distribution networks.

Results

This strategic collaboration with Ailet demonstrates the company’s commitment to integrating cutting-edge technology to refine its trade processes and achieve superior results in a competitive market.

Moreover, the impact on the trade marketing area was equally transformative. By harnessing the power of detailed, actionable insights from the Retail Execution Basic solution, the team experienced notable improvements in key performance indicators (KPIs), most importantly in Product Distribution. This enhancement in KPIs directly translated into better market penetration and optimized product availability across various retail outlets, driving stronger sales performance and reinforcing market presence.