+10% to product on-shelf availability (OSA)
Perfetti Van Melle’s Challenge: Optimizing Retail Execution for Global Competitiveness
Perfetti Van Melle, a premier confectionery manufacturer with products distributed across 159 countries, recognized the need to refine its retail execution strategy in Modern Trade environments. With a vast global footprint, ensuring optimal product visibility and on-shelf availability was critical to maintaining competitiveness and growing market share. The brand sought a technology-driven solution to provide comprehensive, real-time insights into on-shelf performance and enhance the efficiency of its field operations.
Ailet’s Solution: Transforming Retail Execution with AI-Powered Insights
To tackle these challenges, Perfetti Van Melle partnered with Ailet and implemented the Price Monitoring and Retail Basic solutions. These AI-driven tools were designed to automate and optimize critical aspects of their in-store execution, enabling the company to enhance its shelf presence, competitor monitoring, and overall retail performance.
- Price Monitoring: Allowed Perfetti Van Melle to track and ensure competitive pricing accuracy across multiple markets, providing real-time data on how their products were positioned relative to competitors.
- Retail Basic: Streamlined product audits and shelf compliance processes, allowing the brand to monitor product availability, ensure proper placement, and gather real-time insights from in-store visits.
Results: Quantifiable Improvements in Efficiency and Product Availability
The implementation of Ailet’s solutions led to significant improvements in Perfetti Van Melle’s retail execution, providing the company with enhanced control over its field operations and actionable data to drive strategic decisions. Key outcomes included:
- 10% Increase in On-Shelf Product Availability: Ailet’s real-time shelf monitoring capabilities allowed Perfetti Van Melle to ensure better product placement, leading to an increase of 10 percentage points in on-shelf availability. This improvement directly impacted sales by ensuring that products were consistently visible to customers.
- Data from 40,000 Store Visits per Month: By automating shelf audits across thousands of locations, Perfetti Van Melle collected transparent on-shelf data that provided a granular view of product presence, competitor positioning, and shelf conditions. This high-frequency data collection enabled the brand to quickly respond to gaps in availability or discrepancies in shelf space.
- Strategic Shelf Insights: The detailed insights provided by Ailet included visibility of competing products and neighboring brands on the shelf, which helped Perfetti Van Melle make informed strategic decisions on product positioning and promotional strategies.
- Increased Field Team Efficiency: The implementation of Ailet’s solutions significantly improved the efficiency of Perfetti Van Melle’s merchandising operations. The time saved from automated audits allowed the company to allocate more field workers to strategic projects, maximizing the impact of in-store efforts. Improved transparency and control over the field team also led to better accountability and performance.
Additional Benefits and Long-Term Advantages
- Enhanced Pricing Strategy: With real-time data on competitor pricing, Perfetti Van Melle can react swiftly to market shifts, ensuring their products remain competitively priced and positioned to attract customers.
- Operational Scalability: The solution’s scalability allows Perfetti Van Melle to expand its automated retail execution processes to other regions and product lines, ensuring consistent results across its global network of stores.
- Future-Proof Technology: As Ailet continues to innovate, Perfetti Van Melle stands to benefit from future upgrades and new AI-driven features, further enhancing their operational efficiency and competitive edge.
- Improved Customer Experience: Consistently available products and optimized shelf placement create a better shopping experience, which can lead to increased customer loyalty and stronger brand equity.
Want to see how Ailet can transform your retail operations? Schedule a demo today and discover how our AI-powered solutions can help you optimize in-store execution and drive sales growth.
