Share of shelf (SOS)
Achieve operational efficiency and customers satisfaction through auto-detection of SOS, transparency of IR analytics, employee motivation
Fast and effective
auto-detection of SOS for a shelf

Key issues

Competitor share of shelf can show you which verticals and which retailers they’re most invested in
Tracking this historical data will help to indicate competitive threats and help you address them early on
Use SOS to determine what categories are most important and optimize your assortment and distribution strategy accordingly
MARKET
INSIGHT
OPTIMISE
CATEGORIES
LOOKING INTO COMPETITORS
old phrase goes, you have to
BE THERE OR BE SQUARE
01
Displaying a detailed report on each KPI
02
Automatic calculation and displaying the results by KPI
03
Allocating the SKU’s accordingly to market share
04
Control work done. Aggregated reports across all stores produced
HOW THE SOLUTION WORKS
Transform your shelf operations with the power of our AI solutions

Key system characteristics

  • HIGH ACCURACY

    Automatic online detection of category boundaries (SKU level, brand, category).

  • CONFIGURATION

    Configurable definition levels (category, sub-category, segment of products).

  • FLEXIBILITY

    Flexible calculation settings (sales locations, brands, producers, SKU categories; centimeters, facings).

  • ACCOUNTING
    Flexible calculation setting. Ability to calculate in cm and in faces, as well as ability to calculate by groups of goods (columns) and by faces.
  • CUSTOMISATION
    Ability to create several metrics for shelf share per visit. For example, according to their products and competitors' products or depending on the category.
  • BI ANALYTICS
    BI dashboard for SOS - summary analytics in any aspect. Flexible reporting and data uploading system.
Problem and impact
Improved customers satisfaction through purchase of desired products
Improved efficiency of teams esponsible for merchandising, leading to a correct and complete display on the shelf
A 2% increase in OSA will bring ~ 1% incremental (uptrend) growth in retail sales
As a result of missing goods, the store loses revenue in certain categories
Hard to measure employee performance without accurate data
Difficult to track OSA on every employee visit accurately
SATISFACTION
EFFICIENCY
SALES
MISSING INFORMATION
WEAK CONTROL
NO TRACKING