PLACEMENT EXECUTION
Achieve operational efficiency and customers satisfaction through Ailet placement execution
Do-Plan-Act-Check
Do-Plan-Act-Check
Ensuring the efficiency of your merchandising teams
Raise the ability to attract more attention of end customers to brands and groups of Products through the most favourable placement of goods and P.O.S.
Providing tools for organizations to translate transactional business information into human-readable form suitable for business analysis, as well as a means for mass processing of such processed information
Metric that reflects the display of brand products (segment/collection within the brand, several brands) next to each other at the same scene in the form of a conditional rectangle.
BI analytics
Golden shelf
PE
Key issues
Partners do not follow agreed trading space for planograms usage. Agents do make errors in SKU's placement
CONTRACT CLAUSES ARE NOT
FOLLOWED
FOLLOWED
!
SLOW, EXPENSIVE, LOW
COVERAGE
COVERAGE
LOW AUDIT EFFICIENCY
Complete absence or partial automation of audit of compliance with planograms
Less than 10% of total visits provide sufficient analytical basis for understanding reasoning behind the problems with current layout
!
< 10%
Do
It impossible to influence the reasons for violation of the rules of calculation
Plan
It impossible to assess the volume of current violations of the calculation and to reveal their main reasons
Act
It is impossible to realize the potential impact of planograms on sales growth
Check
Manual audit: long, high-cost, low coverage and human error
How can we solve it?
Click to know how Ailet ensures the growth of ROI in merchandising
01
Detailed online reports on each KPI are displayed
02
Check the correctness of SKU's arrangement
03
Correction of identified errors and shortcomings
04
Control of the work performed by employees. Customizable reports
How Ailet can help to increase ROI?
udit of the implementation of the rules for laying out products
Benefits from solution
CUSTOMISATION
Flexible configuration of placement plans according to the layout rules. Selection of individual criteria for the "Gold" shelf
INDIVIDUAL REPORTS
Reporting by assortment of gold shelf and level by gender: SKU composition, share in relation to competitors
KPI CONTROL
Online KPI calculation and recommendations for adjusting the layout right at the shelf
AUTOMATION
Recognition and visualization of corporate / brand blocks, color spots. Evaluation of the implementation of flat borders and a plan in terms of area, width, height, SKU composition
EFFICIENCY
Assessment of the order of displaying goods on the shelf (horizontal and vertical sequence, commodity neighbourhood)
ANALYTICS
Analytics of rule execution for all levels of control
Flexible configuration of placement plans according to the layout rules. Selection of individual criteria for the "Gold" shelf
INDIVIDUAL REPORTS
Reporting by assortment of gold shelf and level by gender: SKU composition, share in relation to competitors
KPI CONTROL
Online KPI calculation and recommendations for adjusting the layout right at the shelf
AUTOMATION
Recognition and visualization of corporate / brand blocks, color spots. Evaluation of the implementation of flat borders and a plan in terms of area, width, height, SKU composition
EFFICIENCY
Assessment of the order of displaying goods on the shelf (horizontal and vertical sequence, commodity neighbourhood)
ANALYTICS
Analytics of rule execution for all levels of control
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