Discovering Professional Stories
As part of the Voices of Ailet series, we had the privilege of sitting down with Elena Kamalova, Product Owner at Ailet, to learn more about her journey with the company, her professional achievements, and her vision for the future. Based in Valencia, Elena has been instrumental in Ailet’s growth since joining in 2018.
Tell us about your background and how you joined Ailet
I joined Ailet in 2018 as a Business Analyst, at a time when the company was just beginning to onboard its first clients. Our vision was clear, and we were in the early stages of executing it. It was an exciting period, filled with challenges and opportunities to make a tangible impact. Since then, I’ve grown alongside the company, transitioning into a Product Owner role, where I oversee the development and strategy of our B2B SaaS solutions.
What does your role involve today?
As a Product Owner at Ailet, my main focus is shaping innovative solutions that address client needs and drive business growth. I work on developing and testing product hypotheses, defining key metrics, and crafting strategies to ensure our offerings deliver real value.
A major part of my role involves building and executing the vision and roadmap for our products while expanding our presence in international markets, including Latin America, MENA, and Europe. Collaboration is key, and I regularly facilitate workshops, design sprints, and research sessions to align the team and foster creativity. By applying methodologies like Agile, Scrum, and Design Thinking, I ensure our approach remains dynamic, data-driven, and client-focused.
What impact have you had on the company’s growth?
During my time at Ailet, the company has experienced remarkable growth. When I started, we were a small team of just 12 people. Today, we’ve scaled to over 100 employees, serving more than 50 clients and thousands of users globally.
This success wouldn’t have been possible without the exceptional team we’ve built. Our ability to leverage cutting-edge technologies, such as artificial intelligence and advanced algorithms, enables us to achieve outstanding levels of precision and service quality. I’m proud to contribute to a company that uses technology to transform industries and create meaningful value for our clients.
What do you enjoy most about working at Ailet?
One of the things I value most about Ailet is the opportunity to see my ideas come to life. From conceptualizing a product feature to watching it deliver real value for our clients, the sense of accomplishment is truly unmatched.
I also enjoy working at the intersection of business and technology. Conducting research, exploring new opportunities, and developing solutions that help our clients work faster and achieve more with less effort is deeply fulfilling. Being part of a company that continuously innovates and creates a tangible impact keeps me motivated and inspired every day.
What are you most proud of?
I’m proud to have helped Ailet scale its operations, products, and reach. Seeing our solutions adopted across international markets and witnessing the team grow from a startup to a global player has been incredibly fulfilling. Additionally, I’ve been deeply involved in building our brand and ensuring that our products not only meet but exceed client expectations.
Above all, I’m proud to work alongside a talented and dedicated team that consistently rises to every challenge, delivering exceptional results to our clients.
What’s next for you and Ailet?
The future is about scaling further and continuing to innovate. My focus remains on enhancing our product suite, expanding our international presence, and fostering collaboration within the team. I’m excited about what lies ahead and confident in our ability to redefine the future of retail execution and analytics.