Store planogram: How to achieve perfect execution at the point of sale
In the retail world, the correct in-store execution is essential to maximize sales and improve the customer experience. A key tool to achieve this is the store planogram, a visual representation that details the optimal placement of each product on the shelves.
Ailet specializes in technological solutions that optimize the implementation and monitoring of planograms, ensuring impeccable execution at each point of sale.
In this article, we will explain how to ensure that your planogram is correctly adhered to in order to obtain visible and measurable results.
Why is the store planogram still key?
The store planogram is a strategic tool that refers to the adherence of retail shelves to predefined shelf designs, which ensures that products are placed correctly according to the agreed marketing strategies.When implemented correctly, it ensures that products are available in the right place, maximizing both visibility and accessibility. With planogram compliance, brands and retailers can maintain consistency across stores, maximize shelf space and enhance the customer shopping experience.
Ailet offers an advanced planogram compliance solution that allows mass consumer and retail companies to automatically and accurately verify whether products are correctly located at the point of sale, as defined in the planogram.
With the use of advanced solutions such as real-time shelf auditing, it is possible to verify that the products are placed according to the established guidelines and detect any faults immediately. This not only improves the customer experience, but also optimizes sales efforts and reduces monetary losses.
Much more to accommodate: the planogram as a strategic tool
The store planogram is much more than a visual scheme for displaying products. It is a marketing strategy that directly influences the purchase decision of consumers.
"The store planogram is not just a product map, it is a strategy that transforms the point of sale into a profitable and efficient shopping experience."
A good planogram organizes products by categories, highlighting the most profitable or popular items in key locations to encourage their impulse purchase.
In addition, Ailet allows a better use of space in store, which is key in a highly competitive sales environment. The solution provides tools that help you continuously optimize the design and layout of your shelves, using actionable insights obtained directly from the point of sale, such as product turnover, shelf availability and competitor price monitoring.
A strategic plan can bring benefits such as:
- Improved sales performance – By strategically positioning products, their visibility and accessibility are increased, which translates into higher sales.
- Optimization of shelf space – Compliance with planograms ensures that every centimeter of shelf space is used efficiently, avoiding overloading or wasting space.
- Better customer experience – A well-organized store layout improves the shopping experience by making it easier to search for products and making them more attractive. This generates greater satisfaction and loyalty, since customers find the products in the same place in different stores.
- Greater brand consistency – A consistent placement of products in all stores reinforces brand recognition and loyalty. It ensures that brands are prominently and uniformly displayed, strengthening their image and attractiveness to consumers.
The unique tool for the execution of planograms points out to the store clerk the positions that do not correspond to the planogram, grouped by type of error, and also offers recommendations on where to rearrange the product. A web system for the analysis of visits and the generation of flexible reports will provide everything necessary to monitor and adjust the placement strategy.
The placement on the shelf according to the planogram allows to increase sales by up to 7%.
What happens when planogram compliance fails (and how to avoid it)
When planogram compliance fails, key aspects of business performance are compromised, from customer experience to profitability. Misplaced or out-of-stock products directly affect sales, generate a negative perception of the point of sale and make it difficult to accurately assess performance. Some of the most notable effects are:
- Loss of sales: If the products are not in the right locations or are not available, customers can choose to shop elsewhere.
- Disorganization: An unfulfilled planogram can lead to chaos on the shelves, which reduces the perception of professionalism and order in the store.
- Loss of promotional opportunities: If promotions or featured products are not executed correctly, opportunities to maximize revenue are wasted.
Technological solutions such as those provided by Ailet allow detailed monitoring in real time. This ensures that each shelf meets the expectations set by the planogram.
The use of artificial intelligence to verify compliance with the planogram makes it possible to correct errors more quickly. In addition, it also helps to predict and adjust sales patterns based on the collected data. This allows you to anticipate problems and make informed decisions that improve execution at the point of sale.
For your in-store equipment
How to make the planogram really work
Making the store planogram work effectively is not an easy task. You must make sure that each product is in its place and in the right amount to maximize its performance. This is where technology plays a crucial role.
Real-time visibility: detect errors before they affect sales
One of the keys for the store planogram to work correctly is real-time visibility. Modern monitoring tools, such as those offered by Ail Moderna, allow you to detect any errors in the execution of the planogram as soon as they occur through image recognition. From misplaced products to empty shelves, technology can instantly alert you to any inconvenience.
This visibility allows you to make quick decisions before mistakes affect sales . For example, if a product is not in the right place, customers may not see it or not be able to find it easily. This can be considered a lost sales opportunity.
Automation and control: goodbye to manual audits
The manual audit of planograms is a laborious and error-prone process. In addition, it becomes unsustainable as the size of the store or the number of products increases. With automation, you can eliminate manual audits and significantly reduce operating costs.
The technological solutions allow the audit processes to be automatic, carrying out a real-time monitoring of compliance with the planogram.
By integrating artificial intelligence into this process, Ailet is able to provide accurate and continuous analytics. This ensures that your planograms are met without the need for constant human intervention.
Better collaboration with suppliers
It facilitates the control of the execution of commercial agreements allows brands to verify that what has been agreed with retailers, such as prices, promotions or exhibitions, is being fulfilled correctly at each point of sale. This visibility promotes more effective and collaborative relationships, as it reduces misunderstandings and builds trust between commercial and operational teams. In addition, having accurate and real-time data strengthens decision-making, improves accountability and ensures a better return on investment on actions in the physical channel.
Achieve operational efficiency and cost reduction with Ailet
The store planogram not only improves the customer experience, but also has a direct impact on operational efficiency. With the right technology, you can maximize every aspect of the operation, from product disposition to in-store execution.
Ailet focuses on optimizing these processes, which allows you to reduce costs and increase profits.
Maximize the visibility of your products by optimizing your space
Space in a store is limited and valuable. With a well-executed store planogram, you can maximize every square meter, ensuring that the most profitable products receive the attention they deserve.
With the tools of Ailet, you can visualize the performance of each product in real time and adjust the planogram to make the most of the available space.
"A perfect execution of the store planogram translates into tidy shelves, visible products and faster and more effective purchase decisions."
By analyzing traffic patterns and product popularity, technology can help you relocate underperforming products and ensure that the most in-demand ones are always in sight. This improves sales and optimizes the customer's shopping experience.
Turn images into strategic actions
With Ailet's RI (image recognition) technology, product images can be converted into strategic data. Machine vision systems can analyze the photos of the shelves to detect errors in the arrangement of products and generate detailed reports.
This approach turns images into concrete actions, allowing you to make decisions based on data instead of assumptions. This optimizes the in-store execution of your planogram.
Optimize the execution of your planogram in real time
Compliance with a planogram is not a process that can be left to chance. In a dynamic sales environment, conditions are constantly changing and this requires continuous adjustments.
Ailet's solutions allow to optimize the execution of your store planogram in real time. This ensures that all products are in the right place, at the right time.
The ability to make quick, data-driven adjustments allows stores to better adapt to fluctuations in demand and consumer behavior. This way, space and sales opportunities are maximized by making sure that the planogram remains current and efficient.
Conclusion
A well-executed store planogram not only organizes the products. It is also a strategic tool that improves profitability, optimizes space and elevates the customer experience.
The solutions offered by Ailet such as the image recognition software for retailers allow real-time tracking, automation of audits and quick adjustments. This ensures greater operational efficiency and competitiveness in the market.
If you want to take your store planogram to the next level and get tangible results, we are the solution. At Ailet, we have the tools and experience to transform the management of your store. Contact us today and start maximizing your sales opportunities!
You may also be interested in:
Contact us
