What is Product Positioning and Why Does It Matter?

Our Clients

Committing to the success of our clients around the world

Product positioning is how your solution is perceived in the minds of your customers — not just what it does, but why it matters to them. In a crowded market, a clear and differentiated position is what sets you apart, builds trust, and drives adoption. For tech solutions, especially in industries like CPG and retail, smart positioning is critical to capturing attention and showing immediate value.

Core Elements

A strong product positioning strategy typically includes:

Target Audience

Who is this product for? Ailet is designed specifically for CPG brands, field teams, and retail leaders who need real-time, shelf-level visibility to optimize store execution, pricing, and promotions. Whether you're a global FMCG brand or a fast-scaling regional player, Ailet speaks directly to your operational pain points.

Unique Value

What makes the product different? Ailet is a single, AI-powered platform that unifies shelf audit, execution, pricing, planogram compliance, POSM tracking, and Perfect Store scoring. Unlike fragmented systems, Ailet delivers 98%+ data accuracy, cross-functional integration, and instant insights from a simple photo — no coding, no delays.

Solving Customer Issues

What problems does the product solve?

Price execution errors that hurt margins
Inconsistent promotion visibility
Manual store audits that miss shelf-level details
Lack of competitor pricing intelligence
Fragmented data across multiple tools

With Ailet, these challenges are replaced with automation, transparency, and faster response time.

Competitive Edge

Why choose this over another solution?

AI-based photo recognition delivers shelf data in seconds
One unified platform eliminates silos and manual reporting
Real-time KPIs guide the field team with precision
Global brands like Coca-Cola, Mars, and Danone already trust Ailet
Proven ROI: sales uplift, reduced error rates, faster audits

Product Positioning Strategies for Tech Solutions

For tech platforms like Ailet, effective positioning strategies include:

Problem-first messaging: Start with the business problem (e.g., pricing gaps or poor OSA) and lead into how the product solves it.
Industry language: Use terms familiar to your audience — KPIs, POS, Perfect Store, shelf share — to build relevance.
Data proof: Always back claims with metrics. Ailet reduces audit time by 50%, improves pricing accuracy to 97%, and increases planogram compliance by 7%.
Use cases: Highlight how specific roles (e.g., category managers, merchandisers) benefit from your solution.
Customer logos and stories: Nothing proves product-market fit like results from well-known brands.

How to Align Your Product with User Needs

To resonate with your target users:

Talk to their daily challenges: Don’t sell features — solve problems. Ailet addresses daily headaches like pricing checks, promo verification, and time-consuming audits.
Adapt to roles: What a national sales manager needs (e.g., BI dashboards) differs from what a merchandiser needs (e.g., mobile tasks with photos).
Focus on value, not tech: AI is a means, not the message. The result is fewer errors, faster shelf updates, and better ROI.

How Ailet Empowers Smart Product Positioning

Ailet doesn’t just help you position your product — it positions your brand better in the retail space.

With Ailet, brands can:

Perfect product placement through real-time planogram compliance
Dominate shelf presence using Shelf Audit and Share of Shelf analytics
Win price battles with automatic competitor price monitoring
Maximize promo ROI with automated visibility checks on POSM
Craft the “Perfect Store” for each format using tailored KPIs and execution scoring

It’s not just about being in the store — it’s about being seen, bought, and remembered.

Real-World Examples of Strong Product Positioning

Perfetti Van Melle used Ailet to gain real-time visibility into both its own and competitors’ prices, allowing it to react faster and identify promotional gaps.
A global retail chain improved planogram compliance by 15% and audit speed by 40% within 6 weeks of Ailet implementation.
Walmart partnered with Ailet to improve in-store availability and pricing accuracy using shelf-level photo recognition — driving better shelf execution across hundreds of stores.

These cases show how aligning execution tools with a strong product position leads to measurable performance.