How Brand Visibility Improves Sales and User Experience

In the competitive world of retail, brand visibility at the point of sale (POS) has become a decisive factor for commercial success. According to Nielsen studies, up to 70% of purchase decisions are made directly in the store, and the way a brand is presented on the shelf directly impacts consumer confidence and satisfaction.

With the evolution of technology, especially the use of AI for retail, solutions like Ailet are transforming the way CPG retailers and merchants control and optimize their presence at the point of sale, improving the user experience and increasing recurring sales.

The Importance of Brand Visibility at the Point of Sale (POS)

Brand visibility not only ensures that products are seen, but also creates an environment of trust and familiarity for buyers. The following are the fundamental reasons why visibility is crucial in the POS.

Sense of Reliability (brand trust)

When products are consistently visible and well organized, the consumer perceives reliability and professionalism. A coherent visual experience increases the positive perception of the brand, promoting consumer confidence in the product and its manufacturer.

This trust translates into higher levels of loyalty and willingness to pay a premium price, as customers associate the right visibility with quality and commitment.

“A brand that is not seen, is not sold. But a well-executed brand builds trust, habit and loyalty.”

Promote impulse buying and increase recurring sales

By strategically positioning products in key locations, such as gondola headboards or hot zones at the point of sale, their visibility and accessibility are increased, which promotes impulse buying - which accounts for up to 60% of total purchase decisions, according to Nielsen.

In addition, when consumers always find the product where they expect it, familiarity becomes a habit, which increases the rate of recurring purchases and strengthens the brand-customer relationship.

Ailet helps you achieve this through artificial intelligence-based technology that monitors the execution in real time, ensures the correct location of the products s and provides actionable data to optimize the strategy at the point of sale.

Opportunity to boost advertising and promotions

The point of sale is a strategic channel to amplify the impact of advertising campaigns and promotions. It is in this space where a large part of the purchase decisions are made, so ensuring the correct execution and visibility of promotional materials is essential. Without a prominent presence at the right time and place, marketing efforts lose effectiveness and fail to influence the consumer.

Ailet uses image recognition technology to ensure that promotions are correctly located and active at all points of sale, enhancing the effectiveness of campaigns and generating a direct impact on sales.

Benefits of working with Ailet at the point of sale:

Real-time monitoring: Verifies the execution of campaigns, promotions and visual materials directly from the POS.
Improves visibility in key areas: Ensures the presence of products in gondola headers, hot zones and other strategic spaces.
Increases impulsive and recurring purchases: It facilitates a consistent and attractive shopping experience for the consumer.
Data-driven optimization: Get actionable insights to adjust strategies and improve business performance.

Loyalty of buyers and improvement of the user experience

A well-executed POS facilitates the product search, reduces buyer frustration and improves their overall experience. A McKinsey study points out that a good shopping experience increases the likelihood that the consumer will return and recommend the brand.

The image recognition (IR) technology combined with artificial intelligence (AI) is the core of Ailet's solution. This powerful combination makes it possible to continuously monitor and optimize the execution at the point of sale, ensuring that each product is in the right place, in the right quantity and with optimal visibility.

“AI-powered image recognition technology makes it possible to transform a simple photo into intelligent business decisions that improve the customer experience.”

Our solution accurately detects promotions, prices and planogram compliance. With just one photo, it analyzes the execution in real time and offers actionable recommendations by store, category or region. This allows to continuously optimize the operation, reduce operating times and offer a consistent, fluid shopping experience aligned with consumer expectations, thus strengthening the relationship with the brand.

Negative Repercussions of Incorrect Brand Visibility

The lack of visibility or poor execution in the POS can generate negative impacts that go beyond a simple loss of sporadic customers. Among the consequences generated by an unassertive brand communication, are:

1. Drop in sales

The absence or poor presentation of the products causes an immediate reduction in sales. Studies from Wiser Retail Strategies show that an improvement in execution at the point of sale can increase sales by up to 20%.

When the consumer does not find the product easily, he looks for alternatives, favoring the competition in the short and long term.

2. Devaluation of the brand

The visual inconsistency of the brand generates a perception of lack of professionalism and control. This can erode the brand value built on other channels and harm long-term positioning.

Poorly managed POS monitoring processes can worsen the brand visibility problem, by hindering the detection of failures in a timely manner, and losing key sales opportunities for your niche.

3. Distrust of the product

When a product does not have adequate visibility at the point of sale, the consumer may assume that it is discontinued or that it does not have enough demand. This perception generates doubts about its quality, relevance or even its validity.

The brand experience starts on the shelf. If the customer does not find the product easily or perceives inconsistencies in its presence, he is likely to hesitate to buy it. This affects credibility and can lead you to choose a competing brand that is well executed, even if it does not have better objective quality.

In addition, the lack of alignment with non-active promotions or prices different from those advertised reinforces distrust. To avoid this, the automated monitoring solutions of Ailet ensure compliance in real time, generating immediate confidence in the consumer.

4. Inventory breakdown

A poorly positioned or invisible product on the shelves can also hide a bigger problem: the lack of real or apparent stock. When there are no automated systems that alert about these breakdowns, valuable time is lost before taking corrective measures. The result: wasted sales opportunities and frustrated consumers.

Studies by ECR Europe estimate that stock failures can reduce sales by between 4% and 8% in physical stores. This not only impacts on the sell-out, but also on the perception of reliability of the channel. A buyer who does not find the expected product, will hardly return soon.

Ailet's gondola auditing solution verifies product availability and detects stock failures in real time. This functionality makes it possible to significantly reduce lost sales opportunities by facilitating a quick replenishment and ensuring a constant presence at the point of sale.

With our solution, audits are performed between 30% and 50% faster, depending on the category. At the same time, the quality of the collected data is significantly increased, eliminating calculation errors and ensuring the control of the consistency and accuracy of the information collected by the auditors.

How to control and measure the visibility of your brand in an automated way?

In a context where 60% of shoppers decide their purchase in front of the shelf, the control of brand visibility cannot depend on manual methods or outdated reports. Brands need accurate, real-time information to make data-driven decisions and ensure operational excellence at every point of sale.

The incorporation of technologies such as artificial intelligence (AI) and IR (Image Recognition) technology has revolutionized retail monitoring. Companies like Ailet offer solutions that allow simple images to be transformed into actionable insights on pricing, promotions, planogram execution and brand presence. Next, we explore how these tools make automated, scalable and efficient management possible.

AI-based image recognition technology to monitor the shelves

Visual recognition solutions make it possible to automatically identify products, labels, prices, promotional materials and shelf conditions from a simple photograph.

Ailet's technology, for example, is capable of analyzing thousands of SKUs in seconds with an accuracy rate of more than 95%. This not only replaces manual inspection, but drastically reduces errors and operational times.

In addition, it standardizes the way commercial execution is measured, eliminating subjectivity between regions or auditors. This automation facilitates a continuous and homogeneous audit, even in large multinational chains.

The AI also recognizes discrepancies between the expected planogram and the actual situation, which makes it possible to alert in real time about layout errors, misplaced products or missing materials, thus optimizing brand execution and visibility.

Real-time control of brand visibility and user experience

One of the main benefits of automation is the immediacy of data access. The AI-based platforms offer dashboards that update in real time the brand situation in each store or region, helping field teams prioritize actions with real impact.

This control makes it possible to identify critical points before they result in losses. Technology acts as an agile information bridge between brand strategy and its tactical execution. It ensures that promotions, prices and the planned assortment are correctly executed where it really matters: in front of the consumer.

Analysis of competitor prices and shelf share (SOS).

An essential component of automated monitoring at the point of sale is the ability to analyze in real time the competitive positioning of your brand. Solutions such as Ailet's allow you to capture, from a single image, both the prices of similar products and the participation of your brand on the shelf compared to the competition (SOS).

This type of analysis not only allows you to identify promotional trends, discounts and seasonal adjustments in prices, but also to detect opportunities for improvement in the distribution strategy and activate more aggressive campaigns in areas where your visual presence is limited. This entire process is carried out in seconds, providing valuable information for faster and more effective decisions.

Conclusion

In the era of intelligent automation, brand visibility is no longer just a matter of presence on the shelf, but a measurable and optimizable competitive advantage.

Execution at the point of sale ceased to depend on intuition or isolated manual audits: today, thanks to artificial intelligence and IR technology, it is possible to have complete, precise and real-time control over how a brand is viewed, positioned and perceived in front of the consumer.

The user experience, recurring sales and the perception of brand value are intimately connected with what happens in front of the shelf. Tools such as those of Ailet not only allow to detect execution errors, but also to anticipate inventory breakdowns, monitor competitor prices and ensure that each trade marketing action has the expected impact.

For retail and CPG brands that are looking to scale efficiently, transform their business processes and gain participation in gondolas, the path is no longer manual or reactive: it is intelligent, automated and data-driven . The time to integrate this new way of working is now. Request a Demo.

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