+10-15% increase in
Perfect Store score & automated price monitoring
The Challenge: Improving Retail Execution and Pricing Strategy in Modern Trade
A global leader in home care and personal care products sought to enhance its retail execution across modern Trade channels. The company faced significant challenges, particularly in gathering accurate and timely data on prices and shelf placement, making it difficult to execute competitive pricing strategies and ensure strong visibility in stores. To remain competitive, the brand needed a solution that could provide real-time, actionable data on on-shelf availability and price compliance, while streamlining overall retail execution efforts.
Ailet’s Solution: A Comprehensive Approach to Retail Execution
To tackle these challenges, the company partnered with Ailet, implementing a suite of AI-driven solutions that transformed their retail execution capabilities:
- Perfect Store: Ensured that all stores met the company’s merchandising standards, optimizing shelf visibility, product placement, and POS material execution.
- Price Monitoring: Provided real-time data on pricing, enabling the company to maintain competitive prices across different markets. The solution automated data collection and ensured pricing consistency across all stores.
- Retail Execution: Improved the efficiency of field operations through BrandBlocks, allowing better shelf management, optimal product placement, and quick identification of gaps in availability or compliance issues.
Through 70,000+ store visits per month, the company gathered extensive data on on-shelf prices, product positioning, and competitor activity, providing a granular view of in-store performance across all regions.
Results: Significant Improvements in Retail Performance and Strategic Decision-Making
The implementation of Ailet’s solutions resulted in notable improvements in retail execution:
- 10-15% Increase in PS Score: The company saw a marked improvement in its Perfect Store (PS) score, reflecting more efficient product placement, better execution of promotional strategies, and increased shelf presence.
- Informed Pricing Strategies: With access to comprehensive on-shelf price data, the brand optimized its pricing strategies, ensuring that they remained competitive and aligned with market demands.
- Improved Decision-Making: Ailet’s data provided real-time visibility into store operations, allowing the company to make data-driven decisions regarding product availability, promotions, and pricing.
These advancements enabled the company to strengthen its market presence, enhance the overall retail performance, and set a new benchmark for operational efficiency within the home and personal care industry.
Long-term benefits and future scalability
The success of this project extends far beyond immediate results. Ailet’s solutions offer scalable benefits, allowing the company to:
- Expand across Regions: Ailet’s technology is adaptable, allowing the brand to scale these solutions across new markets, ensuring consistency in execution and strategy across different regions.
- Stay ahead with AI Innovation: As Ailet continues to evolve and introduce new AI-driven features, the company can remain at the forefront of retail technology, leveraging future upgrades to further enhance its operational performance.
- Improve Customer Experience: By ensuring consistent product availability and optimized shelf placement, the brand not only increases sales but also improves the overall customer shopping experience, driving greater brand loyalty.
Want to transform your Retail Execution?
If you’re looking to optimize shelf presence, ensure pricing accuracy, and drive sales growth, Ailet’s AI-powered solutions can deliver the results you need.
Schedule a demo today and discover how our advanced technology can revolutionize your retail execution and bring lasting improvements to your business.
