Real-time pricing analytics and improved execution
Francisco Paz
Trade Marketing, Nestle Argentina
“With Ailet’s solution, Nestlé is able to fine-tune their brand’s store exhibition strategy and pricing in real-time, enhancing profitability and maximizing sales revenue in ways that were simply not possible before. The service from Ailet, combined with the performance and capabilities of Nestlé’s Sales and Distribution team and systems, makes a direct contribution to Nestlé’s business success.”
Issues
Nestlé has been present in Argentina uninterruptedly for 90 years. This company has seven plants located in Córdoba, Santa Fe, Mendoza and the Province of Buenos Aires and headquarters located in Vicente López, where more than 2,200 collaborators work.
Nestlé Argentina is part of the Plata Region, also made up of Nestlé Uruguay and Nestlé Paraguay.
Key initiatives
In 2020, Nestlé relied solely on third-party audit reports. Now, promoters and Nestlé management can access the Ailet portal, where key store KPIs are available, within minutes of a store visit. This provides Nestlé Argentina with a viable option for large-scale AI adoption.
Results
After the pilot project, results far exceeded the minimum target of 90%, constantly surpassing the 95% product recognition threshold. Now Nestlé Argentina, supported by Ailet, empowers its merchandising team to audit price and product visibility on every store visit.
Moreover, instead of relying on weekly price reports from third parties, promoters and Nestlé management now have access to the Ailet dashboard within minutes of each store visit. Ailet offers a convenient dashboard solution accessible through their portal, providing reliable and accurate data.
The best part is that all SKUs are recognized, allowing Nestlé's and its distributors' salesforces to utilize this functionality.
