Real-time pricing analytics and improved execution
Francisco Paz
Trade Marketing, Nestle Argentina
“Ailet came with a business proposal that was different to our business need, focused on taking photos in every visit, but with our boad levels of category it will imply a quantity of data we cannot process yet.
We adapted Ailet proposal to help us measure, with the current frequency (2 per per month) our execution, and it worked very well. Now we’re evaluating other use cases”
“With Ailet solution, Nestle is able to tune their brands store exhibition strategy and pricing in real-time, enhancing profitability and maximizing sales revenue in ways that were simply not possible before. The service from Ailet combined with the performance and capabilities of Nestle Sales and Distribution team and systems make a direct contribution to Nestle business success”
Issues
Nestlé has been present in Argentina uninterruptedly for 90 years. Nestlé has seven plants located in Córdoba, Santa Fe, Mendoza and the Province of Buenos Aires and headquarters located in Vicente López, where more than 2,200 collaborators work.
Nestlé Argentina is part of the Plata Region, also made up of Nestlé Uruguay and Nestlé Paraguay.
Key initiatives
In 2020 Nestlé needed relied only on audit reports made by third parties, now in the same minute of the store visit, the promoters and Nestlé management has access to Ailet portal, where the main KPIs of the stores, are available.
Nestlé Argentina has finally a viable option to adopt AI on a large scale.
Results
After pilot project, the results exceeded by far the minimum target of 90%, surpassing constantly the 95% product recognition threshold. Now Nestlé Argentina with Ailet gives their merchandisers force the possibility to audit price and product visibility in every visit into store.
Even more, instead of receiving weekly price reports from third parties, now in the same minute of the store visit, the promoters and Nestlé management has access to Ailet dashboard. Ailet provides a convenient dashboard solution accessible through their portal with reliable and accurate data.
Best of all, now that the all SKUs are recognized all the Nestlé own and distributors salesforce will have the possibility of using this functionality.
