Real-time pricing analytics and improved execution
Nestlé Argentina’s Challenge: Gaining Real-Time Insights for Retail Execution
With over 90 years of uninterrupted presence in Argentina, Nestlé operates across seven plants and employs more than 2,200 collaborators. The company’s operations span across Argentina, Uruguay, and Paraguay, making the need for efficient retail execution critical. In 2020, Nestlé relied solely on third-party audit reports to monitor product visibility and pricing in stores—a time-consuming and inefficient process. This limited their ability to make real-time decisions and track in-store performance effectively.
Ailet’s AI-Powered Solutions: Enhancing Price Monitoring and Retail Execution
To address these challenges, Nestlé partnered with Ailet and implemented Price Monitoring and Retail Execution solutions. These AI-driven tools provided Nestlé with real-time insights into product visibility, pricing accuracy, and compliance with promotional activities across its stores.
- Price Monitoring: Ailet’s solution allows Nestlé to track product prices in real-time, ensuring accuracy across different locations. By automating the process, Nestlé moved away from relying on outdated weekly reports, giving their team instant access to pricing data after each store visit.
- Retail Basic: This solution automated the auditing process, enabling Nestlé to monitor shelf compliance, product placement, and stock availability in every store visit. The ability to gather accurate data on product presence empowered the merchandising team to make informed decisions, boosting in-store performance.
Improvements and Results: Data-Driven Efficiency and Cost Savings
Nestlé saw significant improvements and operational efficiencies through the use of Ailet’s solutions for more than 800 stores:
- 20% Reduction in Audit Costs per Store: Automating audits with Ailet led to reduced time and resources spent on manual inspections, allowing Nestlé to allocate their budget more effectively.
- Scalable AI Adoption: Nestlé can easily integrate this platform across other regions, enhancing retail performance on a larger scale.
- 95% Product Recognition Accuracy: The implementation of AI-based auditing tools exceeded expectations, with product recognition accuracy consistently surpassing 95% (compared to the initial goal of 90%). This provided Nestlé with the confidence to expand AI adoption across more stores.
- Real-Time Access to Key Store KPIs: Instead of waiting for weekly reports from third-party auditors, Nestlé’s promoters and management can now access real-time data via the Ailet portal, just minutes after a store visit. This dashboard delivers reliable and accurate insights, enabling the team to make data-driven decisions on pricing, product placement, and visibility.
Additional Benefits for Nestlé’s Long-Term Strategy
- Optimized Price Competitiveness: The real-time price monitoring system allows Nestlé to adjust pricing strategies instantly based on market conditions, ensuring they remain competitive in fast-paced environments. This flexibility minimizes pricing errors and boosts the effectiveness of promotional campaigns.
- Empowered Merchandising Teams: Nestlé’s merchandising team now benefits from automated price and product visibility audits, reducing the need for manual data collection. This frees up time for the team to focus on strategic initiatives aimed at further improving shelf execution and driving sales growth.
- Improved Customer Experience: With better product visibility and availability, Nestlé ensures that its products are always well-placed and priced correctly, leading to an enhanced shopping experience and increased brand loyalty.
Ready to revolutionize your retail operations?
Schedule a demo with Ailet today and discover how our AI-powered solutions can help you optimize pricing, improve shelf execution, and drive sales growth.
