The adoption of Ailet's solution has been pivotal for the company’s sales operations. By gaining deeper insights into critical KPIs such as on-shelf product availability and share of shelf, the company can now accurately assess how effectively its products are meeting the assortment standards expected by its diverse global customer base. This data-driven approach has been instrumental in understanding the level of product penetration and visibility on retail shelves.

Moreover, this initiative has enabled the company to align its assortment management and marketing strategies more closely with consumer demands. The enhanced ability to track product performance in real-time helps to ensure that their offerings are well-represented and optimally positioned across various markets, thus improving overall sales outcomes and strengthening their position.