Data-Driven Decisions: Empowering a Food Giant's Sales & Trade Marketing

Issues

A globally recognized producer of high-quality, delicious, and nutritious food and beverages sought to enhance its retail execution in the Modern Trade sector and turned to Ailet for a solution. Facing challenges in effective retail execution, the company implemented Ailet's Retail Execution Basic, which notably includes access to raw data on prices.

Key initiatives

This strategic decision significantly improved the sales operations within the company. The Retail Execution Basic solution empowered the team with deep insights into the reasons behind product availability on shelves and the share of shelf — a critical metric that reflects the presence of the company’s products in comparison to competitors. This knowledge enabled them to make informed decisions to optimize product placement and visibility, crucial for winning in competitive retail environments.

On the trade marketing front, the impact of collaborating with Ailet was equally transformative. The company gained access to real-time, accurate on-shelf data, enhancing their understanding of product performance and consumer behavior at the point of sale. This timely data allowed the trade marketing team to react swiftly to market changes, tailor their strategies effectively, and ensure that their products meet consumer expectations consistently.

Results

Overall, the adoption of Ailet's Retail Execution Basic facilitated a more robust and responsive approach to retail execution, leading to enhanced product visibility and better market adaptation for the food and beverage giant.