Transforming Retail Execution in the Middle East with image recognition powered by AI
Challenges
A leading service provider in the MENA region, specializing in in-store execution for CPG brands, faced challenges with manual auditing processes. Their large field force struggled with efficiency and accuracy, hindering their ability to provide valuable insights to clients.
How the Challenges Were Faced
To address these challenges, the service provider contacted Ailet to implement AI-powered retail execution solutions. In this way, Ailet's technology replaced several manual processes with automated processes, streamlining store audits and improving data accuracy.
Results
- Enhanced Efficiency: Ailet's solutions significantly reduced audit time, allowing the service provider to cover more stores and collect data more efficiently.
- Improved Data Accuracy: Image recognition technology eliminated human error, ensuring accurate data collection and analysis.
- Valuable Insights: The service provider gained deeper insights into in-store execution, enabling them to provide better recommendations to their CPG clients.
- Scalability: Ailet's solutions offered a scalable solution, allowing the service provider to handle a larger client base without compromising efficiency.
Case Study: Mondelez
One of the brands, Mondelez, successfully leveraged Ailet's technology to optimize their retail execution. Ailet's image recognition achieved a 99.28% accuracy rate, allowing for efficient audits of over 100 SKUs, including cakes, biscuits, wafers, spread cheese, powder cream, powder beverages, chocolate, and snacks.
A 99.28% image recognition accuracy rate could significantly improve Mondelez’s retail execution in several key areas:
- Enhanced Data Accuracy: This high level of accuracy ensures that product placement, SKU availability, and pricing are captured precisely, minimizing human error and providing reliable data for decision-making.
- Optimized Shelf Management: With accurate recognition, Mondelez can ensure their products are always correctly positioned according to planograms, improving Share of Shelf and increasing product visibility.
- Faster Store Audits: The efficiency of audits is greatly improved, allowing teams to cover more stores in less time, increasing the overall operational efficiency of Mondelez’s retail operations.
- Improved Inventory Management: High accuracy reduces stockouts by ensuring real-time tracking of SKU availability, helping Mondelez to maintain optimal stock levels and prevent missed sales opportunities.
- Better Promotional Compliance: Precise recognition of POS materials ensures that promotional displays are correctly set up, improving the execution of marketing strategies and driving sales.
This accuracy rate enables Mondelez to make informed, data-driven decisions, leading to better in-store execution, higher sales, and improved customer satisfaction.
Potential Benefits for the Future
As seen with this brand, Ailet's AI-powered retail execution solutions have transformed the way this leading service provider operates in the MENA region. By automating manual processes and providing accurate data, Ailet has enabled the service provider to deliver greater value to their CPG clients and enhance their own market position.
As seen in this case, supported by Ailet technology, this company is an example of how AI-powered solutions can drive real results by optimizing store operations, increasing efficiency, and ensuring higher accuracy in retail execution.
Are you ready to see how Ailet can transform your retail operations?
Schedule a demo today and discover how our AI solutions can help you drive sales, optimize your retail execution, and improve customer satisfaction.
