Competitor share of shelf can show you which verticals and which retailers they’re most invested in.
Use SOS to determine what categories are most important and optimize your assortment and distribution strategy accordingly.
old phrase goes, you have to
“be there or be square”
KEY SYSTEM CHARACTERISTICS
Automatic online detection of category boundaries (SKU level, brand, category).
Configurable definition levels (category, sub-category, segment of products).
Flexible calculation settings (sales locations, brands, producers, SKU categories; centimeters, facings).
PROBLEM AND IMPACT
Complexity of evaluation of the minimal quantity of goods on shelf to achieve the maximum sales efficiency
No information on categories size in retail stores and on the actual occupied share
No data on violation of trading conditions by retailers. No information on competitors activity in store units.
Sales growth due to the achievement of matching the shelf space share to brand sales.
by redistributing brand
or SKU display.