IR projects statistics: The growth of the actual OSA in Modern Trade channel is from 5-10 %
5% increase in brand OSA leads to 1.5 % increase in Retail Turnover
According to statistics, on average, for the third time the desired product is not on the shelf of a retail outlet, a customer leaves for another store, almost forever.
Ability to specify the score for the performance of OSA
Ability to set several OSA KPIs for one outlet in different sections
Display of recognized competitors' products
When recognizing any product from the group, the system will count the availability for the entire group of products
KEY SYSTEM CHARACTERISTICS
Online assortment recognition. Photo result in 10 seconds. Online report on missing SKUs on shelves (~98% accuracy) for
a sales representative at the shelf.
Ability to upload plans (by SKU for brand, category) and calculate the fact in both faces and SKUs. Fast introduction of new products and marginal SKUs with a small share in sales.
Flexible settings for efficient work of staff. Ability to work with multiple visit plans. You can load any number of matrices for Top assortment, Must have, etc.
BI dashboard for OSA - using multiple matrices. Statistics for the entire period of system usage (SKU/visit). Tracking absence reasons on each SKU.
PROBLEM AND IMPACT
Difficult to track OSA on every employee visit accurately.
Hard to measure employee performance without accurate data.
As a result of missing goods, the store loses revenue in certain categories
A 2% increase in OSA will bring ~ 1% incremental (uptrend) growth in retail sales.
Improved efficiency of teams esponsible for merchandising, leading to a correct and complete display on the shelf.