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Тrade Spend
Optimization

Boost sales and deliver precise product
placement with the AI-powered Retail Platform

 

Key Benefits

Decisions based on real-time data
Set your brand apart and gain market share with responsive management and field teams. Explore the ability to respond to the current situation in stores on time
Success-oriented field teams
Facilitate collaboration between the management and field teams. Provide actionable insights and real-time analytics for all the business units involved
Merchandising excellence
Deliver precise execution of the retail program for your products. Track, evaluate and improve inaccuracies in placement, pricing or promo material right at the shelf
Pricing policy compliance
Ensure correct prices for your products across all sales channels. Make sure the promotional activities start and end on time

 

How does it work?

1
A User takes a photo of the shelf
 
2
Images are processed and recognized instantly
 
3
Real-time analytics are available for the management team

Strategies for Effective Trade Spend Optimization

1. Data-Driven Decisions:

Utilize advanced analytics to gain insights into the performance of various promotional activities. This data-driven approach ensures that resources are allocated to the most effective channels.

2. Continuous Monitoring and Adjustment:

Trade spend optimization is not a one-time task but an ongoing process. Regularly review and adjust your spending strategies to adapt to market changes and emerging trends.

3. Collaborative Planning:

Engage with key stakeholders, including sales, marketing, and finance teams, to develop a cohesive trade spend strategy. Collaboration ensures that all perspectives are considered, leading to more comprehensive and effective plans.

4. Invest in Technology:

Leverage trade spend management software to automate and streamline the optimization process. These tools provide real-time data and analytics, making it easier to monitor and adjust spending.

 

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