CPG category management
Boost sales and deliver precise product placement with the AI-powered Retail Platform
CPG Category Management
In the highly competitive world of Consumer Packaged Goods (CPG), effective category management is essential for driving sales and enhancing customer satisfaction. Our state-of-the-art CPG category management solution is designed to help retailers optimize their product assortments, streamline operations, and stay ahead of the competition.
Maximize Sales with Data-Driven Insights
Harness the power of data to make informed decisions about product placement and assortment. Our CPG category management tool provides real time insights into your product placement, on-shelf availability, share-of-shelf and share of assortment. By leveraging these insights, you can strategically position products to maximize visibility and boost sales.
Optimize Inventory and Reduce Costs
Efficient inventory management is critical to maintaining profitability. Our solution offers real-time tracking capabilities, ensuring that your shelves are always stocked with the right products. Reduce the risk of overstocking or stock outs, minimize waste, and keep your supply chain running smoothly.
Enhance Customer Experience
A well-organized store layout not only attracts customers but also improves their shopping experience. Our CPG category management tool helps you to improve product on-shelf availability and ensure precise product placement. By creating an environment where customers can easily find what they need, you encourage repeat visits and increase overall satisfaction.
Key Benefits
Decisions based on real-time data
Set your brand apart and gain market share with responsive management and field teams. Explore the ability to respond to the current situation in stores on time
Success-oriented field teams
Facilitate collaboration between the management and field teams. Provide actionable insights and real-time analytics for all the business units involved
Merchandising excellence
Deliver precise execution of the retail program for your products. Track, evaluate and improve inaccuracies in placement, pricing or promo material right at the shelf
Pricing policy compliance
Ensure correct prices for your products across all sales channels. Make sure the promotional activities start and end on time
Stay Ahead of the Competition
Understanding your market position is crucial for maintaining a competitive edge. Our tool includes robust competitor analysis features, allowing you to compare your product categories against those of your competitors. Identify market gaps, capitalize on emerging trends, and adjust your strategies to stay ahead in the CPG industry.
Streamline Operations with Automation
Focus on strategic growth while our tool handles the detailed execution.
Comprehensive Reporting and Analytics
Gain a deeper understanding of your business with detailed reports and analytics. Our CPG category management solution provides actionable insights into sales trends, and category performance. Use this information to refine your strategies and drive continuous improvement.
Elevate your CPG category management and transform your retail strategy today. Contact us to learn more about how our innovative solution can help you achieve your business goals.
How does it work?
1
A User takes a photo of the shelf
2
Images are processed
and recognized instantly
3
Real-time analytics are available for the management team