SOLUTIONS FOR CPG AND RETAIL
DIGITAL MERCHANDISING
The first successfully implemented all-Russian digital merchandising project aimed at streamlining product management in outlets through the online Action Cloud reporting system and our integrated technology AILET.
The process is simple: the merchandiser takes a photo of the shelf using a tailor-made image-recognition application which automatically identifies all SKUs and quantities and instantly uploads the data to Action Cloud.
With a 98% accuracy in photo recognition, the technology reduces merchandiser working hours by 25%, increases coverage opportunities and drives down budget expenses by 5%.
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