Raise the ability to attract more attention of end customers to brands and groups of Products through the most favourable placement of goods and P.O.S. Materials in sales areas and store counters.
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ISSUES & FEATURES
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The solution helps companies across the globe to help them boost their bottom line by improving product placement. It is well documented the importance of shelf positioning and location and the impact it has on a product’s success.
Customers browse by scanning and then focussing. They look at a number of cues (prices, labels, displays) when they browse. Items from waist to head height get the most you-time. So that’s the scanning level (or planogram, as it’s called in stores). (Number 1)
Then, customers may be looking for a particular category of product. That means companies need to find our way to the category (scanning shelves all the way most likely, picking up impulse items along the way) (Number 5).
Once companies find the category customers are looking for, say “Product A”, customers take a look at the different types available based on their core drivers – things like portion size, brand, price, quality and freshness. These are usually grouped together into competitive sets or (for some brands) they are grouped by brand in blocks (Number 4). If you’re looking for a category, then brands that are prominent and in your consideration set (think brand health from awareness to loyal; consideration is second in the funnel) are likely to win.
Individual setting (shelf number / height from floor)
Recognition on every photo of the visit
Visualization on the portal realogram
Calculation of the width of the display (in cm / faces)