Optimizing trade marketing with AI: Ailet connects with CPG and retail leaders at Trade Connection Event

Strategies for trade marketing were shared with over 1,600 attendees at the 2024 edition, with a focus on boosting business performance.

Trade Connection, a trade marketing event, was held in São Paulo, Brazil on June 4th. This year's edition had over 1,600 attendees, including industry players and trade marketing professionals from top companies such as Coca-Cola, Heineken, Nestlé, Pernod Ricard, Unilever, and Mondelez.

Sharing strategies for growth


Trade Connection served as a valuable platform to gain insights and share best practices for the business, especially for trade marketing areas. With a focus on boosting business performance, the event provided a forum for discussion on key industry trends and strategies.


Ailet seized this opportunity to showcase AI solutions at a dedicated booth, where company representatives shared valuable information with attendees on how Ailet's technology can help streamline processes, optimize trade marketing efforts, and ultimately drive sales growth at the point of sale.


This participation is the evidence of the company's commitment to empower CPG and retail companies in the Brazilian market. By leveraging AI, Ailet delivers solutions that can help businesses gain a competitive edge, improve efficiency, and maximize sales opportunities.


Networking for knowledge


Trade Connection 2024 concluded on a positive note, fostering collaboration and knowledge sharing within the CPG, retail and trade marketing sectors. This enabled Ailet to connect with industry players and showcase the power of AI in driving business growth.

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