Ailet at Shoptalk Europe 2025: Exploring the Future of Retail

Shoptalk Europe unites 4,500+ retail leaders to explore AI, brand building & future of retail. Peter Vasilyev, Business Development Director EMEA at Ailet, attended this event.

Shoptalk Europe, the premier retail and e-commerce innovation event on the continent, concluded its successful run in Barcelona, Spain, from June 2nd to 4th. Over 4,500 industry leaders, with a remarkable one-third representing the C-suite of Europe's retail, brand, and tech sectors, convened for three days of exploration and collaboration.

Trends to be covered

Shoptalk Europe offered a rich content program for attendees to delve into the critical topics shaping the future of retail. This event has provided valuable information, tools, and connections to empower them in transforming their businesses. Key themes explored included:

Delivering value: Unified Commerce experiences from retailers across physical and digital channels, leveraging leading operating models and technologies to boost demand, volume, and loyalty.
Creating inspiration & capturing attention: Navigating the evolving media landscape and attention economy. This includes how AI (especially GenAI) impacts consumer search, discovery, and conversion, as well as exploring social commerce, creators, and next-gen loyalty programs, all while adapting to the collapsed purchase funnel.
Engaging & entertaining shoppers: Physical stores are transforming into engagement hubs, blending entertainment with efficiency, and digital tech enhances discovery-to-conversion. Stores also serve as crucial fulfillment and customer service points.
Business model evolution: Macroeconomic pressures drive new revenue streams. Explore the rise of Retail Media Networks, circularity, ecommerce models, and the Manufacturer-to-Consumer approach, gaining insights from industry leaders.

Ailet Event parallel to Shoptalk Europe

On Tuesday, June 3rd, parallel to Shoptalk Europe, an exclusive networking event was organized in collaboration with Ailet and partners Pricen and POS Potential. The event aimed to provide an invaluable experience for networking, exchanging ideas, and exploring potential collaborations. It was hosted by Peter Vasilyev (Ailet), Maksim Morozov (Pricen), and Stanislas Dallest (POS Potential).

Ailet's primary objective for participating in Shoptalk Europe was twofold: to stay updated on new trends and to showcase how our innovative technology solutions can empower businesses. Furthermore, organizing this dedicated networking space underscored the company's commitment to remaining at the forefront of retail innovation and collaborating with industry leaders to shape the future of the sector.