Ailet leads the way in retail pharma innovation at GC Líderes Brazil

The event brought together industry leaders and retailers, facilitating the exchange of successful case studies, impactful strategies, and cutting-edge technological advancements in the pharmaceutical retail sector.

Luiz Fonseca, Business Development Manager, shared information about the successful case.

São Paulo, September 12, 2024.- The GC Líderes Brasil event marked a significant milestone for professionals in the retail pharma sector. Retail Farma Brasil introduced a fresh perspective, highlighting the influence of professionals in key areas such as market intelligence, purchasing, pricing, and merchandising.

A notable moment was when Luiz Fonseca, Business Development Manager at Ailet, presented on planogram compliance execution in the retail environment. He shared a success story involving a global retail giant, demonstrating how AI-powered image recognition provides data to make corrections that drive customer loyalty at the point of sale.

To foster relationships with various stakeholders, Jorge Garrido, LATAM Sales Director at Ailet, attended the event. He engaged with experts to showcase the potential and benefits of image recognition as a guiding tool for the industry.

In addition to offering a comprehensive view of professionals' crucial roles in the industry, the event highlighted successful strategies, emerging trends, and innovative practices. Collaborative discussions emphasized improving efficiency and profitability. The blend of strategic insights and in-depth analysis reinforced the importance of GC professionals in crafting strategies that boost profitability in the pharmaceutical market.