1. Why you need ”Placement Execution” to reach Perfect Store
- IR market today. How computer vision and AI helps to improve the retail execution of CPG and Retail companies
- Challenges faced in understanding what’s happening on the shelf
2. How to become competitive and efficient in Placement Execution. Planogram compliance
- Understand: Stay competitive by optimizing planogram design. Drive display success in store
- Set: Provide real-time alerts to store staff to fix gaps on shelf and address price, promotion and planogram compliance
- Run: Understand how correct actions, ensure greater planogram compliance and more efficient store operations.
3. What KPIs and BI Analytics shows about the issues. Real time case examples
- Why manual shelf audit and reporting is inefficient
- How the traditional agency model for merchandising can be improved. Looking at efficiency and costs
- BI analytics in practise. Helps to perfect your Placement Execution strategy and drive profits
At this event, we will share our experiences with you, where we will talk about all the capabilities of current technologies to better serve consumers and make retail operations more profitable and efficient.
As CPG's and Retailers look to achieve more efficient, flexible and unified customer experience, the shelf has become increasingly important. Based on real time cases, explore how Image Recognition technology and BI analytics bring companies a clear picture of shelf and retail store operations.FOR WHOM:
- Commercial area Sales and Leadership Directors
- Sales and merchandising team leaders
- Category Management, Market Intelligence Officers
- IT department managers
WHEN:
28th of December 2021
17:00 - 17:30 (UTC+3)
A link to connect to the webinar will be emailed to registered users a few days before the event starts. If you have any questions, please contact us at [email protected].
TERMS FOR PARTICIPATION:
The webinar is free. To participate, you must fill in the registration form.
ABOUT ORGANIZERS:
Ailet has a presence in the markets of Europe, Brazil, Argentina, Chile and Mexico, Turkey and the Middle East. Ailet's references include solutions for food retailers, including Fortune 1000 brands and global market leaders.
Ailet offers customized, data-driven digital merchandising solutions that reduce retail audit costs and increase sales, profitability and customer loyalty. Leveraging our deep expertise in computer vision and artificial intelligence, our solutions help consumer goods companies improve their retail execution and unlock revenue opportunities with innovative market measurement services.
Take advantage of our market experience and guidance from our successful projects that helped to shape the vision of Retail Execution.
