Exploring innovative technical solutions to add value to in-store consumer experience and make shops more conducive to browsing is a top priority for Retailers and Consumer Goods companies.
Based on real time cases, explore how Image Recognition technology and BI analytics bring companies a clear picture of shelf and retail store operations.Topics on the agenda:1. Why you need ”Placement Execution” to reach Perfect Store-
IR market today. How computer vision and AI helps to improve the retail execution of CPG and Retail companies;- Challenges faced in understanding what’s happening on the shelf.2. How to become competitive and efficient in Placement Execution. Planogram compliance-
Understand: Stay competitive by optimizing planogram design. Drive display success in store;-
Set: Provide real-time alerts to store staff to fix gaps on shelf and address price, promotion and planogram compliance;-
Run: Understand how correct actions, ensure greater planogram compliance and more efficient store operations.3. What KPIs and BI Analytics shows about the issues. Real time case examples-
Why manual shelf audit and reporting is inefficient;-
How the traditional agency model for merchandising can be improved. Looking at efficiency and costs;
- BI analytics in practise. Helps to perfect your Placement Execution strategy and drive profits.