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Automatización en Retail. Concéntrese en las actividades clave

Según las últimas investigaciones de McKinsey, el 52 por ciento de las actividades minoristas podrían automatizarse, al menos parcialmente.

Problemas CLAVE: Ejecución deficiente en la tienda y datos inapropiados.

La ejecución minorista ayuda a obtener una vista en tiempo real del rendimiento de la tienda y el campo en todos los canales minoristas.

Los conocimientos del mercado, acompañados de tecnología IR y una cuenta personal de última generación, ayudan a las empresas a lograr la ejecución de la tienda.

Ante esto, los CPG y los minoristas deben ajustar su modelo operativo para centrarse en la digitalización y mejorar la estrategia general en la tienda. Leer más sobre Ejecución Minorista

Full research from McKinsey is at La investigación completa de McKinsey se encuentra en https://www.mckinsey.com/industries/retail

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