Planogram (POG)
Boost sales and deliver precise product placement with the AI-powered Retail Platform
What is a Planogram?
A planogram (often abbreviated as POG) is a detailed visual diagram or model that outlines the placement of products on retail shelves or displays. It serves as a guide for retail staff to ensure products are strategically placed to maximize sales, enhance visibility, and optimize the use of shelf space. Planograms consider factors such as product size, shelf space, and consumer buying patterns to create a layout that is both aesthetically pleasing and commercially effective.
Who Needs a Planogram?
- Retailers: Both large and small retail businesses benefit from planograms. For large chains, planograms ensure consistency across multiple locations, while small retailers can use them to maximize their limited shelf space effectively.
- Category Managers: Individuals responsible for specific product categories within a store use planograms to manage the display and stock levels of their products, ensuring that high-demand items are prominently placed.
- Merchandisers: Merchandisers create and implement planograms to strategically position products in ways that attract customers, encourage impulse buys, and drive sales.
- Store Managers: Store managers rely on planograms to maintain an organized and efficient store layout, making it easier for customers to find products and for staff to manage inventory.
- Manufacturers and Suppliers: Companies that produce and supply products to retailers often provide planograms to ensure their products are displayed optimally within stores. This helps in maximizing product visibility and sales.
- Marketing Teams: Marketing professionals use planograms to design promotional displays and end-caps that attract customer attention and highlight featured products or seasonal items.
- Visual Merchandisers: Specialists in visual merchandising use planograms to create engaging and effective displays that enhance the overall shopping experience and promote brand image.
Key Benefits
Decisions based on real-time data
Set your brand apart and gain market share with responsive management and field teams. Explore the ability to respond to the current situation in stores on time
Success-oriented field teams
Facilitate collaboration between the management and field teams. Provide actionable insights and real-time analytics for all the business units involved
Merchandising excellence
Deliver precise execution of the retail program for your products. Track, evaluate and improve inaccuracies in placement, pricing or promo material right at the shelf
Pricing policy compliance
Ensure correct prices for your products across all sales channels. Make sure the promotional activities start and end on time
Benefits of Using Planograms
- Increased Sales: By placing products strategically, planograms can significantly boost sales through improved product visibility and customer engagement.
- Efficient Space Utilization: Planograms help make the most of available shelf space, ensuring that every inch is used effectively to display products.
- Consistent Presentation: For retailers with multiple locations, planograms ensure a consistent look and feel across all stores, reinforcing brand identity and improving customer experience.
- Better Inventory Management: With a clear plan for product placement, managing inventory becomes easier, reducing instances of overstocking or understocking.
- Enhanced Customer Experience: A well-organized store layout helps customers find what they need quickly and easily, leading to a more satisfying shopping experience.
In summary, planograms are essential tools for various stakeholders in the retail industry, helping to create organized, efficient, and profitable store environments.
Unlock Your Retail Potential with Ailet’s Planogram Services
Are you ready to revolutionize your retail space? Our expert team combines cutting-edge technology with deep industry knowledge to deliver solutions that enhance product visibility, optimize shelf space, and boost your bottom line.
How does it work?
1
A User takes a photo of the shelf
2
Images are processed
and recognized instantly
3
Real-time analytics are available for the management team
Why Choose Ailet?
- Tailored Solutions: Every retailer is unique, and so are our planograms. We create layouts tailored to your specific needs, ensuring maximum impact.
- Expert Guidance: With years of experience, our team knows what works. We use proven strategies to help you achieve your sales goals.
- Data-Driven Insights: Our planograms are based on comprehensive data analysis, ensuring that every decision is backed by solid metrics.
- Ongoing Support: We’re with you every step of the way, providing continuous support to ensure your planograms are always up-to-date and effective.
Take the Next Step
Don’t let poorly organized shelves hold you back. Join the many successful retailers who trust Ailet to enhance their store layouts and drive sales. Contact us today to learn how our professional planogram services can help you create a more efficient, customer-friendly shopping environment.
Maximize Your Sales with Ailet – Your Partner in Retail Excellence!