Customer Story
-78%
Reduced
audit time

+22%
OSA improved
in agreed period
Online
Merchandising agencies are fully integrated into one platform

PARTNER

Perfetti Van Melle Group B.V. is a privately held Italian global manufacturer of confectionery and gum.


Perfetti Van Melle is the third largest confectionery manufacturer in the world after Mondelēz International and Mars, Incorporated. It employs 17,000 people via 30 subsidiary companies and distributes its products in over 159 countries.

ISSUES

  • Perfetti Van Melle Russia has internal and outsource sales team (sales and merchandisers).
  • Motivation of merchandising agencies is based on KPIs achievement.
  • KPIs were calculated based on manual and not reliable retail audit data
  • Perfetti Van Melle Russia Management team for many years considered 95% as a real On Shelf Availability level and did not see opportunity to boos sales through better merchandising.
  • Sales team did not spend much time to fill in shelf reports and just put relevant for them numbers.

RESULTS

  • In 12 months after implementation On Shelf
  • Availability was improved by 22 % points. On Shelf Availability measurement time was reduced from 45 mins to 10 mins in average.
  • Our Merchandising agencies are fully integrated into one platform so we can see the whole picture of OSA performance.

Ailet provided new generation retail execution solution which is designed to help sales force to improve On Shelf Availability. The system calculates KPIs automatically based on fast and accurate image recognition engine. Sales representative can check immediately Out of Shelf and fix it.


After pilot project, the results exceeded by far the minimum target and now Perfetti Van Melle Group B.V. with Ailet gives their staff ability to raise the benchmark and achieve desired KPI's.